New "iamamiwhoami" Video Posted Today

Well folks, it's been 9 hours since this video landed on Youtube and I am still at just as much of a loss as when we started . If you're not familiar with the mystery Youtuber known simply as "iamamiwhoami", the idea is that these ominous, high-budget music video teasers have been intermittently posted since late 2009 and are obviously the work of an established artist. Right?! With the basic tenants of a good viral-marketing campaign put to use, the videos have garnered hundreds of thousands of views, fully equipped with theories and suggestions of their origins. So far the most popular name I see in the vid's comment portion is Christina Aguilera, despite the fact her camp denied its affiliation with the videos. Other big names are Goldfrapp, MGMT, the Knife/Fever Ray (which I'm leaning towards), and Lady Gaga among others.

Basically the only update here is that there's another enthralling tapestry of rustic, goth-surrealism paired up with some experimental electro for our viewing pleasure. Bastards.

"iamamiwhoami" Mystery Video Update *New Vid*

Everybody's favorite viral marketing campaign is back! A new and amazing "iamamiwhoami" clip has emerged as of Wednesday. This one connecting our blonde hero with a bee. Perhaps an allegory for all the "buzz" she's getting? [Laughs] The video's creator(s) is becoming more benevolent with its new imagery, including a close-up that gives us a good idea of what her face looks like and the contrast of a blissfully-white winter setting outside an idyllic log cabin. It was also brought to my attention that the main contender in the internet guessing game for said blonde is not, in fact, Christina Aguilera. Basically I have no choice but to assume it's either a) the Knife/Fever Ray or b) a new and upcoming artist, all together. Basically we're back to square one, despite the fact we've done been graced with another painfully short visual/aural sensation.

Also, as mentioned in the first "iamamwhoami" post, it is believed that the numeric titles represent a hidden code. With the aforementioned method (a=1,...z=26) the videos provided good reason to believe that Xtina was responsible for the vids, granted that one went along the lines of "Its Me C". But when applying the same logic to this video's title, we get: M.A.N.D.R.A.G.O.R.A. C. Apparently Mandragoras are thought to be little demon dolls or figures given to sorcerers by the Devil for the purpose of being consulted by them in time of need. Cool.

Could Mystery Music Video Teasers Be New Christina Aguiliera?

"was there a point for deleting the videos and then reuploading them. you know the whole point of a viral campaign is to generate as much of an awareness as possible. those videos had hundreds of thousands of views. thousands of people would have favroited them and hundreds of blogs were featuring you. generating massive traffic. THOSE LINKS ARE ALL NOW BROKEN!! you think ppl are going to go and edit there posts. no!! you basically have had to start again. and judging by the views of the videos in 4 -5 days although that is alot of views, its not enough to create a massive hype. you shudda left it alone."

This comment on the mysterious Youtube account page of iamamiwhoami just sparked this post, cause this shit just got heavy! Either there were some copyright issues involved, or whoever is responsible for these vids just doesn't care about this commentator's thoughts. Two months ago, like a giddy schoolgirl, I posted the above video on Skyler's Facebook wall due to speculation among the Animal Collective fan community that it was a cryptic teaser to their new visual album, ODDSAC. This was denied by the band's management and I was then left a confused and lost puppy. (See the creepy trailer for ODDSAC here.)

Needless to say, the videos soon garnered over half a million within days, accompanied by thousands of comments by rabid theorists as to what in the fuck this video is all about. There have been proposals of the video belonging to Swedish electro duo The Knife (especially Fever Ray, 1/2 of the Knife's Karin Dreijer Andersson), Goldfrapp, Bjork, Animal Collective, Aphex Twin, Daft Punk, Lady GaGa, MGMT… and Christina Aguilera. A month later, another video from the ominous Youtuber was posted. Observe. (Note: the dimensions of these videos don't translate too well to the blog world, you're better off watching them on Youtube.com.)



We know it's not The Knife/Fever Ray because they've been hard at work on that awesome opera inspired by Charles Darwin that they're getting ready to release. However, I still can't be too sure. Also, numerous of the other aforementioned acts have denied association with the vid. So let's talk about this Christina Aguilera business. We do know that she's been working hard on a new album with collaborations galore. Forward thinking female artists like Goldfrapp, Ladytron, Le Tigre, and Santigold are all on the bus. Goldfrapp is known for her fondness of owls. Remember the owl in the second vid? Also, Aguilera's new album is titled Bionic, which sounds nothing like what we'd come to expect from the girl who did "Candy Man". But still, we have one more reason to believe this is the real deal. The Persona Sauna blog came to the conclusion that the titles are in fact codes. The number sequence has intermittent decimal points. This is where the message is contained. When the numbers are matched with their corresponding letter of the alphabet (i.e., A=1 and Z=26), add up the numbers before each decimal point, and this is what you get:

Video #1 – Prelude 699130082.451322 – CH. AG.

Video #2 – 9.1.13.669321018 – I.A.M.CH.

Video #3 – 9.20.19.13.5.723378 – I.T.S.M.E.C.

Here's the third vid and enjoy your weekend!



Randy